Working across several social media platforms, Tastemade needed to fit each video into a number of optimized formats. This horizontal iteration was intended for YouTube and Tastemade’s official website. The horizontal format was ideal creating a bond between viewer and chef.
VERTICAL TASTEMADE VIDEOS
A vertical format was optimized for Snapchat and similar social media platforms. Favoring versatility and focus, this version was ideal for viewers on the move.
Each Snapchat video would include short, upbeat covers to entice the audience to swipe to the full-length video
HANDS ONLY VIDEOS
The “Hands Only” videos were intended to instruct the viewer by providing a quick rundown of the food preparation process. These videos included VFX and titles for ingredients and instructions.
COOKIE THE NEWS VIDEOS
“Cookie the News” was a creative video series featuring artists delightfully breaking the news by drawing the day’s headlines on a cookie with frosting
FOOD PORN VIDEOS
Visually satisfying and addicting, these videos were intended to showcase the pleasure of cooking. Focusing on texture and transformation, “Food Porn” videos were a hit on Instagram.